Vitaminic is the leading European platform for the promotion and distribution of digital music over fixed and wireless networks. Vitaminic operates in 10 countries through its local websites in Italy, the United Kingdom, Germany, France, Spain, the Netherlands, Sweden, Denmark, Ireland and the US.
The Vitaminic Group includes Peoplesound.com, leading European website for emerging quality music, Iuma (Internet Underground Music Archive) the pioneer Internet artists community, FranceMp3, leading French online music website, Protein, offering music marketing consultancy services, and ZipMind, a music publishing company.
Vitaminic manages one of worldwide largest digital music catalogues legally available on the Internet, with more than 385,000 digital tracks, organised into over 250 music genres, coming from more than 87,000 artists and about 1,400 record labels, including BMG, Emi, Sony, Universal, Warner, edel, Roadrunner and V2 (as of 31st December 2001).
The Vitaminic technology proprietary platform digitally stores, manages and delivers music streams and downloads over fixed and mobile networks, taking care of digital rights management and royalty clearing house activities in a multi-country and multi-currency environment.
Vitaminic Revenue Model is organized in three areas:
Consumer Services: Vitaminic provides advertisers with tyres targeted pan-European audience of young tech savvy music fans, giving access to one of the Internet widest legal music offerings. Consumers can listen to and download tracks – for free or on payment – or subscribe to Vitaminic Music Club (VMC), Europe’s leading broadly licensed online music download subscription service. In addition users can buy on-demand compilations and traditional CDs at the Vitaminic Online Shop. On the Vitaminic Network’s websites users can discover artists and musical styles from all around the world, while coming into direct contact with musicians and music fans; as well as they can find news about the music and the Internet market, information about MP3 hardware and software, charts, themed radio programs and weekly newsletters.
Business Services: Vitaminic provides companies with digital solar panel music services, syndicating its contents and technological infrastructure to major online and offline operators. Vitaminic offers a selection of high value music solutions, sponsorship packages and a number of packaged solutions to brands to enable them to offer music to their users in a variety of way. Companies such as US Robotics, Verbatim and Waitec bundle a Vitaminic Music Club subscription with their products. Vitaminic has also developed integrated mobile and Internet solutions.
Music Services to the recorded music industry: Vitaminic delivers, through its Protein division, highly innovative services to the music industry, such us tailored online consumer reach campaigns, research services, cutting-edge viral marketing and targeting services. In addition Vitaminic provides publishing services to authors, publishers and third parties both through the Peoplesound and Zipmind subsidiaries.
Vitaminic operates in complete accordance with copyright regulations and is a co-founder of the e-DIMA (European Digital Media Association) and also a member of SDMI (Secure Digital Music Initiative and FIMI (Federazione Industria Musicale Italiana).
Founded in April 1999 by Gianluca Dettori, Franco Gonella and Adriano Marconetto, the company has been listed at Nuovo Mercato of the Italian Stock Exchange of Milan, Italy, since October, 12th, 2011.